Yahoo! Search Marketing (formerly Overture):
Save $50 here
on new account sign-up
Yahoo Pay Per Click Search Engine
Details, Promotions and Special Offers
Marketing (formerly Overture) is the grand-daddy of all
search engines. Originally just a
standalone search site called "Goto.com," the company was renamed
Overture and quickly grew to
dominate the burgeoning pay per performance market by partnering with
some of the top names in Internet search including Yahoo!, MSN and Alta
Vista. In 2003, Yahoo! acquired Overture and in 2005, the PPC search
provider was re-branded as "Yahoo! Search Marketing." With a single
Yahoo PPC account, you can appear at the
top of the search results on Yahoo, Alta Vista, Lycos, AllTheWeb,
and dozens of other smaller search engines. And since it is based on the pay-per-click
model, you will only pay for each visitor to your site.
Note: As of November, 2005, the minimum deposit is now just $5 and the $20 minimum monthly spend has been eliminated, making it easier than ever to advertise on Yahoo! Search Marketing, no matter how large or small your budget.
With Overture's acquisition by Yahoo, it's
clear that Yahoo! Search Marketing has a virtual
lock on prime real estate of one of the most popular web sites in the
world - Yahoo.com. This popularity comes at a cost however. Yahoo's
minimum bid is currently 10 cents per click, unlike smaller
pay-per-click search engines, such as Kanoodle and Enhance,
which are still offering bids as low as 5 cents per click.
many of the more popular keywords reach into the $5 to $10 per click
range -- outside the scope of many small to medium sized businesses.
wants the front page of Yahoo so more bidders hike the price of bidding
up so that only the big budgets survive.
Marketing's paid listings appear at the top of results on search engines such as Yahoo and AltaVista.
is not to say that you cannot find any keyword bargains on Yahoo,
but it does suggest that you should be as targeted as possible when
selecting keywords. In other words, if you are an apartment broker who
rents apartments in Manhattan, but does not sell real estate, then bid
on phrases like "apartments for rent in Manhattan" and "new york city
apartment rentals" but do not bid on generic keywords like "real
estate" or even "NY real estate." The more targeted keywords are
usually less expensive than the general keywords, plus they also
attract a more targeted visitor that should be looking for exactly what
you have to offer.
Target Customers Geographically
As of late 2006, Yahoo has enhanced their paid search marketing to include geo-targetting functions so you can have your ad appear in specific geographic areas or countries. This can allow you to hone in on a specific region in case your business only operates in specific areas. These geo-targetting features will be available to you once you establish your account on Yahoo.
Sign Up Here and Save
up for Yahoo Search Marketing is a simple process. They offer two
sign up options:
Here you select your own search
terms, maximum bids and write up your own listings. These are reviewed
by Yahoo's editorial team for relevancy and accuracy and usually go
live within 5 to 10 business days. Through an exclusive partnership
with Yahoo! Search Marketing, we are able to offer visitors $50 off a
sign-up through this link so you can get as many as 500 free clicks.
If you're eager to get started and
don't have time to do the keyword research, writing and submissions
then you can choose instead to have Yahoo do it for you. In this
case, Yahoo does the keyword research and creates the listings for
you for a fee of $199 and gets your ads up and running within 3
business days. With our Yahoo partnership, we are able to offer
visitors $50 off a new FastTrack sign-up through this link
which reduces the cost to $149. This is a worthwhile investment if your
time is limited and you need to get your ads live ASAP.
supplement your Yahoo listings, also consider setting up pay per
click accounts on Kanoodle, FindWhat, Search123
and Enhance Interactive.
While these will probably not bring you as much traffic as Overture,
they will provide supplemental highly targeted exposure for a
lower overall per-click cost.
can also set up and manage your entire pay per click effort, doing
extensive keyword research, writing up powerful impactful ad copy and
managing your costs within your specific budget. For more details,
tailored to your specific environment, please fill out our information request form.